The best SEO tips for your website

SEO is like the popular kid these days, you've probably heard of it, you've heard people mentioning it, and so, you believe you're best friends. Well, we hate to say it, but in most cases, you aren't. There's a bridge between knowing what SEO means and knowing how to implement it in the right way, especially in the realm of web design.

The good news? You can make SEO your business's best friend, and today we're going to show you how with six useful tips tailored specifically for web design.

But first things first:

Why is SEO important for my website?

For the newbies, SEO stands for Search Engine Optimization and it's a core piece of any relevant digital marketing strategy. Some numbers suggest that 61% of marketers see SEO as the key to online success and they aren't wrong. Compared to paid advertising, SEO is incredibly cheap, produces more long-term results and it opens the door to being found by the kind of clients your business needs.  

Now, to the fun part.

SEO tips your website will want to take advantage of.

1. Make your content human:  Or what's the same, write for people, not for SEO. Wait, isn't that contradictory to the purpose of this blog? It might sound like that but bear with me for a second. If you are a bit familiar with how Google works you'll know that it loves to make the lives of marketers a mess with its algorithms, so if yesterday the most valued content was the one that only followed SEO principles, today it's all about content that values customers above all. You can have a blog section in your website but Google won't give any visibility to your business if the content doesn't address specific problems, it's not engaging, or if it's not sufficiently clear. 
   

2. Keywords, yes but in a smart way:  Keywords are what keep SEO alive. Focused words with an intent, are what keywords are, so yes, you definitely want them on your website, but here's the detail, a lot of dispersed keywords roaming around without purpose isn't the key to a good SEO strategy. Keywords are wonderful but only if you know where to add them. Ideally, they should be part of your website URL, main title, and within the 100 first words of your content. 

3. Research your industry: You've probably done that when you were first designing your business idea, but did you know that researching your industry and competitors also helps your SEO strategy?  Exactly like that, by knowing what's going on in your market, what's making people engage and how could you improve what your competitors seem to be doing well, you can quickly gain backlinks to your site, giving your brand more authority. 

4. User experience:  Picture this, you find some good content on your search result and click on the link, you need to find a solution fast so imagine your reaction when the website takes years to load, there's an error page and the whole structure is just chaotic. Such a headache right? To save your customers from that nightmare, it is always a good idea to focus on how user-friendly your website is. And yes, Google loves it as well.

5. Images are great, but with text:  That fantastic infographic you just created is going to look amazing on your site just don't forget to add the correct alt text. It turns out that images aren't only good for enhancing your site's attractiveness, but they are also instrumental in turning the wheels of search results to your benefit, so the next you add a picture next to your content save it not under a random name like image1, do it like the pros and say in a few words what the picture is about. 

See? There are no reasons to be afraid of SEO. With the right method, SEO can quickly become your business’ best partner. For more information, feel free to get in touch with us at Inti Technology.